Press Release

April 19, 2018 – etouches and Meeting Planners Unite Partner to Provide Independent Planners with Game-Changing Technology

NORWALK, Conn., April 19, 2018 – etouches, a leading global provider of event management software solutions, and Meeting Planners Unite have joined forces to provide independent planners with industry-leading technology to support the entire event lifecycle.

The agreement brings together two leaders serving independent planners.

etouches developed the industry’s only complete, end-to-end meetings sourcing and management solution developed specifically for third-party and independent planners. The platform combines sourcing, booking and negotiating technology with a comprehensive set of business analytics and management tools to boost profitability and growth.

Meeting Planners Unite is a new association dedicated to helping independent planners with issues of the day. Among the benefits, members enjoy more buying power on resources to successfully run their businesses. The group, established in late January, now has 1,200 members on its LinkedIn and Facebook pages. Thousands more independent planners have shown interest in joining.

Under the terms of the agreement, etouches will power the association’s first annual conference, slated for 2019. In addition, Meeting Planners Unite members will have the opportunity to receive generous discounts on value-added solutions:

– All tools in the etouches Essentials Platform, offering event website, email marketing, registration and surveys to manage large and small events. Also part of the package: discounts on white label branding for all Essentials tools.

– The new etouches Venue Sourcing solution. This next-level sourcing, negotiating and booking solution helps planners maximize savings on meetings and events, while slashing planning time by more than 50 percent.

– LOOPD PRO Container Mobile App to maximize event engagement, networking and ROI. A recent change in Apple’s App Store policy is a boon for independent planners. It makes some of the industry’s top mobile apps cost-justifiable for smaller events of 50 – 75 attendees.

Members also will be able to take advantage of etouches services that eliminate hidden-costs. There will be no limits on: user licenses, number of meetings, reporting and training. Support will be available 24/7/365 from the company’s award-winning in-house customer service team.

What’s more, etouches will contribute a percentage of qualifying sales to the Meeting Planners Unite Foundation dedicated to helping independent planners in times of need.

“We’re delighted to partner with etouches,” said David Bruce, founder and executive director, Meeting Planners Unite. “etouches is a forward-thinking company with a track record for exceptional technology and customer service. This relationship promises great value to our members on best-in-class resources to enhance their businesses and profitably grow.”

“Meeting Planners Unite has its finger on the pulse of independent planners,” says Brad Langley, vice president – Third Party Markets, etouches. “We’re excited to have the opportunity to work with them. This partnership starts us down a path of ongoing collaboration for services that can add even more to the value independent planners bring to the table. The goal is to provide members with an array of tools to power their consultative engines, enhance events and develop additional revenue streams with new and existing customers.”

About Meeting Planners Unite
Meeting Planners Unite is an association of independent meeting planners and suppliers working for the betterment of the industry. The organization is dedicated to helping independents with the issues of the day, whether they pertain to commission structure or other challenges. Meeting Planners Unite brings together leading suppliers throughout the U.S. and Canada to work with members. The goal is to build long-lasting business relationships that drive member success. In addition, the Meeting Planners Unite Foundation helps independent planners in times of need.

About etouches
etouches is a global leader in cloud based analytics and data driven end-to-end event management and venue sourcing solutions. The award-winning, open-source platform delivers innovative technology solutions to streamline the event process, providing real-time data and analytics on event performance, customer engagement, and increasing measurable event ROI. Founded in 2008, etouches has assisted over 25,000 event professionals in planning, executing, and measuring their events. With a focus on event sourcing, registration, marketing, logistics, engagement, mobile, and data analytics, the company serves more than 1,300 customers including leading corporations, associations, agencies, and educational institutions globally. Headquartered in the United States, the company also has offices in the UK, Belgium, Australia, Singapore, India, and UAE. etouches is a portfolio company of private equity firm HGGC. Learn more at

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